The last tip would be to join the Microcopy & UX Writing Facebook group by Yuval Keshtcher and sign up for Gordon Macrae’s newsletter. It’s easier to see your thought process when you have concrete examples.Ĥ. Apply - what you learn and build a portfolio. Medium has loads of posts on the topic.ģ. Read - as much as you can about UX writing. Everyone in the industry is very approachable and will help you out with anything you need.Ģ. 4 useful tips for people that want to get into the field of UX writing?ġ. I find that it’s quite a challenge to make people understand this. Content has to be a part of the process, end to end. PayPal’s offices - picture by Dailyhive Tell us about the challenges UX writers have when working in a product teamĬontent is still an afterthought within most product teams, so it’s always important to get everyone on the same page and help them understand that content can make or break the user experience. This has made me very sensitive to user needs and in turn, a better writer. Overthinking! It’s definitely a super power when you’re a product writer, because you think about every possible scenario and use case very thoroughly. I keep these hats on as much as possible, so I don’t have trouble finding the right voice and tone when I write! As a product and UX writer, what is your super power? Personally, I find it simple, helpful, and likeable. PayPal’s voice and tone has already been defined and is well-established. I’m lucky enough to work with some amazing product owners and designers who make sure I’m a part of everything right from the start! What is your method for finding Paypal brand’s voice? I start writing content once I have all this info. I then do a bit of research on competitors and identify other content touchpoints (emails, notifications etc). I need to know the customer’s needs, who they are, why we’re doing something, what problems and/or opportunities exist, and the customer journey. The first step for me is to understand the product. Tell me about your process of being as a Content Designer and a UX writer? But I think my main inspiration comes from other PayPal products and user research. I always have a look at similar products - I find it interesting to look at their layout, what wording they use. PayPal’s offices - picture by Dailyhive Where do you find inspiration for the UX writing projects you are working on? At my last job, I worked on a lot of user-centric communication projects and my mentor pulled me into product writing. At one of my previous jobs, I had to help build a private social media platform. I have a background in publishing, so I’ve always been into writing and content-related work. In one word what does microcopy mean to you?Ĭlarity. I also don’t drink coffee unless I really need to stay up. I’ve lived in Bangalore, London, and New Delhi. A secret I like to keep from most people is that I hate Nutella and peanut butter. I’m from Kerala, a tiny but beautiful state in South India. I write for some of our card products like the PayPal Cash Card and the PayPal Business Debit Mastercard. Hi everyone! I’m Anjana, and I’m a content designer at PayPal. This time I had the opportunity to interview Anjana Menon, a senior content designer from PayPal’s product team.
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